Instructor-Video training for Digital Marketing All Modules and Q & A Session
- Modules - 9
- Duration - 8hrs 30 mins
- Certificate - Coursesindia
Digital Marketing: What is it?
Digital marketing, also called online marketing, is the promotion of brands, products, and services to connect with potential consumers using the internet and other modes of digital communication. This includes social media means Facebook, Instagram, youtube like this social accounts, email, and web-based advertising, SMS and MMS messages as a marketing channel. If a marketing campaign includes digital communication, then it’s digital marketing.
Just like traditional marketing, its main goal is to attract a targeted audience and generate leads.
If you want to start a new profession, Digital Marketing would be a great opportunity.
A career in Digital Marketing:
Taking an online digital marketing course can help build the foundations of this knowledge and grow your career.
There are a lot of career opportunities you can attempt after completing an online digital marketing course such as Content writer, SEO specialist, Analytics Manager, Digital Account Manager, Digital Marketing Manager, PPC Manager, and SEO Manager.
Modules of Digital Marketing:
1. Introduction to Digital Marketing
2. Search Engine Optimization (SEO)
3. Search Engine Marketing (SEM)
4. Social Media Marketing (SMM)
5. Content Marketing
6. Email Marketing
7. Mobile Marketing
8. Digital Analytics Using Google Analytics
9. Digital Marketing Strategy
Introduction to Digital Marketing
Search Engine Optimization(SEO)
- What is digital marketing?
- What is digital marketing Quiz
- Comparison of traditional and digital marketing
- Importance of digital marketing
- Digital marketing modules
- Introduction To SEO
- How search engine works?
- SEO Techniques
- Types of SEO
- Keyword research process
- SEO Tools
Search Engine Marketing(SEM)
Social Media Marketing(SMM)
- Introduction to Paid Marketing
- SEM Workflow
- Focus points before creating first advertainment
- Ad account structure
- Ads Auction and Bidding Strategies
- Display and Retargeting Ads
- Measuring metrics and SEM Tools
- Introduction To Social Media
- Social media strategy and planning
- Social Media Channel Management
- Social Media Management Tools
- Social Media Measurement and Reporting
- Social Advertising
- Case Study
Content Marketing
Email Marketing
- Introduction To Content Marketing
- Types of Content Marketing (Content Marketing Tactics)
- Content Marketing Strategy
- Social Media Platforms
- Content Marketing Tools
- Content Marketing and SEO
- Content Marketing and Social Media
- Content Marketing and Email
- Case Study
- Introduction to Email Marketing
- Elements of email
- Working with service provider
- Build and maintain your list
- Campaign measurement and guidelines
- Automated Email
- Case Study
Mobile Marketing
Digital Analytics Using Google Analytics
- Introduction to Mobile Marketing
- Types of Mobile Marketing
- Mobile marketing strategy
- Mobile Advertising
- Mobile Analysis
- Rules and Regulations
- Case Study
- Introduction to Digital Analytics
- Building Blocks
- Key performance Indicator
- Segmentation
- Marketing Management
- Reports and Dashboards
Digital Marketing Strategy
- Creating a Digital Marketing Strategy
- Targeting Your Audience
- Getting the Right Channel Mix
- Campaign Management
- Campaign Measurement
Who enroll for this course?
- Students & Freshers: Job, Freelancing
- Marketing Professionals
- Professionals in Other Stream: Career Shift, Freelancing
- Business Owners & Entrepreneurs: Promote Brand
After completion of course Get a Certification from Courses India:
