Know Search Engine Marketing
Have you encountered the word ‘SEM’ any time? and want to know about it in simple words then you are at the right place. Let’s begin with the topic Introduction to Search Engine Marketing.
In this guide we are going to focus on the following points
- What is SEM
- Why SEM
- When to use SEM
- How to learn SEM
- SEM Platforms
First of all,let’s introduce the full form of SEM i.e. Search Engine Marketing.Hope all of you must be aware of the term “Search Engine’ and its basic working.If not no worry ,let me brief you about it here.
SEARCH ENGINE
Every internet user interacted with search engines almost daily for different reasons. Google, Bing, Yahoo are some examples of search engines. We put some queries into the search engine window and press the search button and then we get our answers in various formats. Check the following example.
Let’s proceed for SEM
What is SEM?
SEM is a part of Digital Marketing. Digital marketing or in simple terms, we can say online marketing. Various brands already use the Digital Marketing process for their business marketing or promotion. Search Engine Marketing, as its name suggests it is used to market your products or services through ‘Search Engine’.
Daily multiple internet users search specific products/services through SE (search engine) and then get relevant results on result pages (SERP). On this result page Search engine keeps some specific slots free for marketers who are interested to show their ads related to the same topic. So these ads are displayed based on search engine algorithms and relevant ads submitted from various brands.
Why SEM?
Many questions arise related to SEM. Why do we choose SEM for our businesses? We are startups or small entrepreneurs, still, we can go for SEM? We have multiple traditional ways for marketing, why we need SEM. And so on.
Lest check some benefits from SEM, so you will get a better idea from your business perspective
- Useful for Brand Awareness
- You can target a specific audience
- Reach your audience faster
- Manage your ad campaigns easily
- Pay only for actions [Clicks]
- You can choose ad formats as per your brand requirements
Keeping the above points in mind and your business marketing strategies you can definitely think of choosing SEM for your business promotion.
When to use SEM?
The main purpose of SEM is to rank your website in the top positions of SERP pages. When users search queries related to your product/services and if you want to represent your products to them on the first page of the SERP page, then you can choose either SEO or SEM.
Both the marketing strategies are part of Digital marketing. SEO uses organic strategies which are free of cost to increase your brand’s visibility On the other hand SEM uses paid strategies to increase the brand’s visibility. Both strategies are beneficial if they use in a proper manner at the proper time. Brands need time to build SEO strategies and get greater visibility through a search engine. On other hand using SEM techniques brands can represent them in front of their potential customers for specific search terms instantly.
How to learn SEM?
To learn SEM you should consider proper and organized content available for the same topic. If you prefer the Marathi language and want to learn basic SEM, you should check this out. And also after studying basic SEM content, you should directly try practical ads, this is the best way to learn SEM. As every business is different their audience, targets are different so practical SEM practice is a good way to start.
SEM Platforms
Each search engine offers its marketing platform. Let’s see them
The most broadly used SEM platform is Google Ads. After this Bing Ads is also used for the same purpose. After that Yahoo and Msn also provide marketing platforms.
Since we know Google is a broadly used SEM platform we will consider its Account structure.
Most of the Google ads work on Pay per click strategies. In other words we say it is PPC marketing where advertisers pay for their ads on a click basis. That is a huge advantage for advertisers. Other advantages of Google ads you can check here.
Hope you understand what is SEM and what is its role in Digital marketing. Don’t wait to start learning SEM with us.
