What is Google Analytics & Why is it Important?
What is Google Analytics?
Google Analytics is an analytics tool that allows you to measure the performance of your website.
Google Analytics is by far the most useful tool in this Internet World. When it comes to tracking the progress of a website. They provide all the information you could possibly need and it’s completely free.
Google Analytics provides a huge amount of data that you can take advantage of to boost your organic traffic and ranking.
Why is Google Analytics Important?
Using Google Analytics, here are some of the examples of what you can learn about your site:
- Number of visitors to the site.
- Demographic information such as where they live, what language they speak, age and gender.
- How they got there – what sites are sending traffic to your site.
- How many organic searches arrive at your site thanks to SEO efforts.
- Which pages are the most popular on your site.
- Which pages get the most, and least, organic searches.
- The preferred blog content of your users.
- Where your conversions came from – how they go to the site and where they went when they arrived on your site.
- How many users arrived via mobile.
- The loading speed of your site and how to improve it, including stats on the click-through-rate, average time on page and bounce rate.
- Referrals from websites and social networks.
How to use Google Analytics Reports?
Google Analytics home ,it gives you a quick overview of how your website is performing.
- Users: how many visitors came to your website (in the past 7 days)
- Sessions: how many interactions a visitor makes with your website in a time frame (usually 30 minutes) like viewing a page, clicking a link, or purchasing a product
- Bounce Rate: how many visitors hit the back button or closed your website without performing a single interaction (it’s calculated through a formula)
- Session Duration: how much average time a visitor spends on the website
- Active Users right now: how many active users are currently active on your website
On the left-hand side panel, you’ll see options to different reports.
Each of these reports will tell you how a user interacts and behaves with your website.
- Realtime
- Audience
- Acquisition
- Behavior
- Conversions
Realtime Report
The realtime report shows the number of users on your website right now. This is where you go to see real-time activity on your website.
Under Overview, you can see the top active pages of your website, how many visitors are on these pages in real-time, and the country they are from.
The overview report will show all the important information. But you can use more options like traffic sources, content, event, and location to get more details about your website’s real-time performance.
Audience Report
Audience report in Google Analytics breaks down your website traffic.
If you want to know the age of your visitors or the device they are using to view your website, you can head over to the audience section.
Most reports are self-explanatory, but the Mobile & Geographic reports are likely the most useful.
Acquisition Report
The Acquisition Reports in Google Analytics are all about where your visitors come from.
When you first look under Acquisition, you’ll notice the Overview tab gives you an all-encompassing snapshot of acquisition, behavior, and conversion data for your top traffic sources by channel (referral, direct, organic search, and social).
Behavior Reports
Behavior includes what your users do when they get to your site.
Behavior Flow reports will tell you everything you want to know about your content.
By using these reports, you can assess the performance of your website content and determine if your visitors are taking the actions you want them to.
Conversion Report
The Conversions section of Google Analytics is all about understanding how people convert on your website, which is essential to improving your conversion rate.
Conversion reports are broken into four sections: goals, eCommerce, multi-channel funnel, and attribution.
Conclusion
Google Analytics is a great tool for any business. If you know how to use it properly, it can give you a lot of useful information on how to improve your website, offers and catch up with your competition.
Learn Google Analytics to know how to use them to gain advantage and gain more attention and more conversions.