Certificate In Digital Marketing Course

Introduction to Digital Marketing

• What is digital marketing?
• What is digital marketing Quiz
• Comparison of traditional and digital marketing
• Importance of digital marketing
• Digital marketing modules

Search Engine Optimization (SEO)

• Introduction To SEO
• How search engine works?
• SEO Techniques
• Types of SEO
• Keyword research process
• SEO Tools
• Case Study

Search Engine Marketing (SEM)

• Introduction to Paid Marketing
• SEM Workflow
• Focus points before creating first advertisement
• Ad account structure
• Ads Auction and Bidding Strategies
• Display and Retargeting Ads
• Measuring metrics and SEM Tools

Social Media Marketing (SMM)

• Introduction To social media
• Social media strategy and planning
• Social Media Channel Management
• Social Media Management Tools
• Social Media Measurement and Reporting
• Social Advertising
• Case Study

Content Marketing

• Introduction To Content Marketing
• Types of Content Marketing (Content Marketing Tactics)
• Content Marketing Strategy
• Social Media Platforms
• Content Marketing Tools
• Content Marketing and SEO
• Content Marketing and social media
• Content Marketing and Email
• Case Study

Email Marketing

• Introduction to Email Marketing
• Elements of email
• Working with service provider
• Build and maintain your list
• Campaign measurement and guidelines
• Automated Email
• Case Study

Mobile Marketing

• Introduction to Mobile Marketing
• Types of Mobile Marketing
• Mobile marketing strategy
• Mobile Advertising
• Mobile Analysis
• Rules and Regulations
• Case Study

Digital Analytics Using Google Analytics

• Introduction to Digital Analytics
• Building Blocks
• Key performance Indicator
• Segmentation
• Marketing Management
• Reports and Dashboards

Digital Marketing Strategy

• Creating a Digital Marketing Strategy
• Targeting Your Audience
• Getting the Right Channel Mix
• Campaign Management
• Campaign Measurement